Local SEO Expert (Remote)
We are seeking a skilled Local SEO Expert to help businesses boost their local search visibility, drive targeted traffic, and generate leads. In this fully remote role, you'll develop data-driven local SEO strategies, optimize Google My Business listings, manage local citations, and deliver measurable results for our clients.
Key Responsibilities:
Local Keyword Research
Identify high-impact local keywords to create strategies aligned with the specific goals of local businesses.
On-Page Optimization
Optimize meta tags, headings, content, and NAP (Name, Address, Phone) details to enhance local search relevance.
Google My Business Optimization
Manage and optimize Google My Business listings to ensure accurate, complete, and engaging profiles.
Local Citation Management
Build and maintain local citations, ensuring consistency across online directories and review platforms.
Review Management
Develop strategies to encourage positive reviews and manage existing reviews to improve local reputation.
Technical Audits
Conduct comprehensive audits to identify and resolve issues affecting local indexing, crawlability, and performance.
Monitor Local SEO Trends
Stay updated on changes in local search algorithms, industry trends, and best practices to adjust strategies accordingly.
Utilize SEO Tools
Leverage tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Surfer SEO, Rank Math Plugin. and local SEO-specific platforms (e.g., Moz Local, BrightLocal) to track performance and gain actionable insights.
Reporting & Insights
Develop and present structured reports that highlight local SEO performance and guide ongoing improvements.
Collaborate with Content Teams
Work with content creators to optimize local landing pages, blog posts, and community-focused content for SEO.
Requirements:
Experience
1+ years of proven local SEO experience.
Local SEO Expertise
Demonstrated knowledge of local SEO strategies, including Google My Business optimization, local citations, and review management.
Local Keyword Research
Strong skills in conducting local keyword research to identify high-impact search terms using Ahrefs keyword analysis tool.
SEO Tool Proficiency
Experience using Google Search Console, Google Analytics, Ahrefs, SEMrush, Surfer SEO, Rank Math Plugin. and local SEO-specific platforms (e.g., Moz Local, BrightLocal)
WordPress CMS
Familiarity with optimizing local business websites and content within WordPress.
Audit Skills
Ability to conduct comprehensive local SEO audits and implement effective solutions.
SEO Data Analysis
Strong analytical skills to interpret SEO data, identify trends, and make data-driven decisions.
Remote Workflow Management
Familiarity with using Trello for task management and workflow coordination in a remote environment.
