All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding [mixed content](https://developers.google.com/web/fundamentals/security/prevent-mixed-content/what-is-mixed-content), where some resources are loaded over HTTP despite the initial request being servedover HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs

Large network payloads cost users real money and are highly correlated with long load times

Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading

A long cache lifetime can speed up repeat visits to your page

Remove unused JavaScript to reduce bytes consumed by network activity

Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance

Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles

A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)

Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption

Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this

Redirects introduce additional delays before the page can be loaded

First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle/).

Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay

Time to interactive is the amount of time it takes for the page to become fully interactive

First Contentful Paint marks the time at which the first text or image is painted

The maximum potential First Input Delay that your users could experience is the duration of the longest task

Speed Index shows how quickly the contents of a page are visibly populated

Largest Contentful Paint marks the time at which the largest text or image is painted

Optimized images load faster and consume less cellular data

This is the largest contentful element painted within the viewport

First Meaningful Paint measures when the primary content of a page is visible

Keep the server response time for the main document short because all other requests depend on it

To set budgets for the quantity and size of page resources, add a budget.json file

Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy

The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this

First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle/).

Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px

Remove unused JavaScript to reduce bytes consumed by network activity

Descriptive link text helps search engines understand your content

Largest Contentful Paint marks the time at which the largest text or image is painted

Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay

To set budgets for the quantity and size of page resources, add a budget.json file

First Meaningful Paint measures when the primary content of a page is visible

Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance

First Contentful Paint marks the time at which the first text or image is painted

A long cache lifetime can speed up repeat visits to your page

The maximum potential First Input Delay that your users could experience is the duration of the longest task

Speed Index shows how quickly the contents of a page are visibly populated

Redirects introduce additional delays before the page can be loaded

All sites should be protected with HTTPS, even ones that don't handle sensitive data. This includes avoiding [mixed content](https://developers.google.com/web/fundamentals/security/prevent-mixed-content/what-is-mixed-content), where some resources are loaded over HTTP despite the initial request being servedover HTTPS. HTTPS prevents intruders from tampering with or passively listening in on the communications between your app and your users, and is a prerequisite for HTTP/2 and many new web platform APIs

A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)

Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers

Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this

This is the largest contentful element painted within the viewport

Large network payloads cost users real money and are highly correlated with long load times

Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles

The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load

Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds

Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance

First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network

Time to interactive is the amount of time it takes for the page to become fully interactive

Keep the server response time for the main document short because all other requests depend on it

Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements