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Top Technologies

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Web Servers
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Nginx
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Google Font API
Font Scripts
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SEO Rank : 2 Website URL: mitre10.co.nz Last Updated: 3 months

Success 63% of passed verification steps
Warning 7% of total warning
Errors 30% of total errors, require fast action

Estimation Traffic and Earnings

1,992
Unique Visits
Daily
3,685
Pages Views
Daily
$6
Income
Daily
55,776
Unique Visits
Monthly
105,023
Pages Views
Monthly
$150
Income
Monthly
645,408
Unique Visits
Yearly
1,238,160
Pages Views
Yearly
$1,584
Income
Yearly

Desktop

Mobile

Performance Desktop Score 64%
Best Practices Desktop Score 77%
SEO Desktop Score 83%
Progressive Web App Desktop Score 30%

Moz Authority Rank

Page Authority Authority 0%
Domain Authority Domain Authority 0%
Moz Rank 0.0/10
Bounce Rate Rate 0%

Meta Data

Charset Encoding
Great, language/character encoding is specified: UTF-8
Title Tag 50 Characters
MITRE 10 - HOME HARDWARE, DIY & BUILDERS' SUPPLIES
Meta Description 145 Characters
For home hardware products, builders' supplies & DIY essentials New Zealand wide, visit your local Mitre 10 or Mitre 10 MEGA store, or buy online
Effective URL 25 Characters
https://www.mitre10.co.nz
Excerpt Page content
Mitre 10 - Home Hardware, DIY & Builders' Supplies error_outlineSorry, this page is unavailable right now. Please try again. text.skipToContent text.skipToNavigation store  Loadi...
Keywords Cloud Density
view283 keyboard274 arrow274 right267 garden59 tools49 outdoor45 accessories39 heating34 lights32
Keyword Consistency Keyword density is one of the main terms in SEO
Keyword Freq Title Desc Domain H1 H2
view 283
keyboard 274
arrow 274
right 267
garden 59
tools 49
outdoor 45
accessories 39
heating 34
lights 32
Google Preview Your look like this in google search result
MITRE 10 - HOME HARDWARE, DIY & BUILDERS' SUPPLIES
https://www.mitre10.co.nz
For home hardware products, builders' supplies & DIY essentials New Zealand wide, visit your local Mitre 10 or Mitre 10 MEGA store, or buy online
Robots.txt File Detected
Sitemap.xml File Detected
Page Size Code & Text Ratio
Document Size: ~317.97 KB
Code Size: ~316.23 KB
Text Size: ~1.74 KB Ratio: 0.55%

Social Data

Desktop

Desktop Screenshot
First Meaningful Paint 1.0 s
First Meaningful Paint measures when the primary content of a page is visible
Properly size images Potential savings of 226 KiB
Serve images that are appropriately-sized to save cellular data and improve load time
Serve images in next-gen formats Potential savings of 533 KiB
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Serve static assets with an efficient cache policy 17 resources found
A long cache lifetime can speed up repeat visits to your page
Efficiently encode images Potential savings of 387 KiB
Optimized images load faster and consume less cellular data
Speed Index 3.7 s
Speed Index shows how quickly the contents of a page are visibly populated
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Max Potential First Input Delay 190 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Avoids enormous network payloads Total size was 2,555 KiB
Large network payloads cost users real money and are highly correlated with long load times
Page load is not fast enough on mobile networks Interactive on simulated mobile network at 17.8 s
A fast page load over a cellular network ensures a good mobile user experience
Total Blocking Time 150 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Minimize main-thread work 2.1 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
First Contentful Paint 0.9 s
First Contentful Paint marks the time at which the first text or image is painted
Avoid long main-thread tasks 6 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Remove unused CSS Potential savings of 141 KiB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity
Largest Contentful Paint element 1 element found
This is the largest contentful element painted within the viewport
Cumulative Layout Shift 0.233
Cumulative Layout Shift measures the movement of visible elements within the viewport
JavaScript execution time 1.1 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
robots.txt is not valid 1 error found
If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed
Enable text compression Potential savings of 43 KiB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes
Time to Interactive 3.4 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Minify JavaScript Potential savings of 10 KiB
Minifying JavaScript files can reduce payload sizes and script parse time
Avoid large layout shifts 4 elements found
These DOM elements contribute most to the CLS of the page.
Keep request counts low and transfer sizes small 104 requests • 2,555 KiB
To set budgets for the quantity and size of page resources, add a budget.json file
User Timing marks and measures 29 user timings
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Minimize third-party usage Third-party code blocked the main thread for 50 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Avoid chaining critical requests 17 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Eliminate render-blocking resources Potential savings of 350 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
Remove unused JavaScript Potential savings of 603 KiB
Remove unused JavaScript to reduce bytes consumed by network activity
First CPU Idle 3.0 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle/).
Avoid an excessive DOM size 3,411 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
Reduce initial server response time Root document took 1,850 ms
Keep the server response time for the main document short because all other requests depend on it
Estimated Input Latency 30 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy
Largest Contentful Paint 2.5 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Includes front-end JavaScript libraries with known security vulnerabilities 11 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers

Mobile

Mobile Screenshot

Speed And Optimization Tips

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking you
Title Website
Congratulations! Your title is optimized
Description Website
Congratulations! Your description is optimized
Robots.txt
Congratulations! Your site have a robots.txt file
Sitemap.xml
Congratulations! We've found a sitemap file for your website
SSL Secure
Congratulations! Your site have Support to HTTPS
Headings
Warning! Your page not contain any H1 and H2 headings. H1 and H2 headings help indicate the important topics of your page to search engines
Blacklist
Congratulations! Your site is not listed in a blacklist
W3C Validator
Warning! Your site have errors W3C
Accelerated Mobile Pages (AMP)
Warning! Your site not have AMP Version
Domain Authority
Warning! Domain Authority of your website is slow. It is good to have domain authority more than 25.
GZIP Compress
Warning! Your site not is compressed, this can make slower response for the visitors
Favicon
Congratulations! Your website appears to have a favicon.
Broken Links
Congratulations! You not have broken links View links

Alexa Rank

90

Local Rank: NZ / Users: 81.4% / PageViews: 90.9%

56,549

Global Rank

Domain Available

Domain (TDL) and Typo Status
mitre10.co.co Available Buy Now!
mitre10.co.us Available Buy Now!
mitre10.co.com Already Registered
mitre10.co.org Already Registered
mitre10.co.net Available Buy Now!
mtre10.co.nz Available Buy Now!
jitre10.co.nz Available Buy Now!
iitre10.co.nz Available Buy Now!

Information Server

Response Header HTTP headers carry information about the client browser, the requested page and the server
HTTP/2 200 
date: Fri, 14 Aug 2020 12:34:50 GMT
content-type: text/html;charset=UTF-8
set-cookie: __cfduid=de828d7f35d71980a9d21e31d153cabc71597408490; expires=Sun, 13-Sep-20 12:34:50 GMT; path=/; domain=.mitre10.co.nz; HttpOnly; SameSite=Lax
cache-control: no-store
x-frame-options: SAMEORIGIN
cache-control: no-cache, no-store, max-age=0, must-revalidate
pragma: no-cache
expires: 0
strict-transport-security: max-age=15552000
x-xss-protection: 1; mode=block
x-content-type-options: nosniff
content-language: en
x-forwarded-lb: yrp_z1-2
set-cookie: JSESSIONID=EA305B3111D406D4E87FF136875B942E; Path=/; Secure; HttpOnly
set-cookie: anonymous-consents=%5B%5D; Max-Age=31536000; Expires=Sat, 14-Aug-2021 12:34:50 GMT; Path=/; Secure; HttpOnly
set-cookie: cookie-notification=NOT_ACCEPTED; Max-Age=360000000; Expires=Sun, 11-Jan-2032 04:34:50 GMT; Path=/; Secure
set-cookie: YROUTEID=yext_z2-3; path=/
x-oneagent-js-injection: true
x-ruxit-js-agent: true
x-cache: MISS from yext-retail
x-cache-detail: "Broken expires header: 0" from yext-retail
set-cookie: dtCookie=v_4_srv_7_sn_2AA415026C07D7D2D5BB4D5B8EAF7BD0_perc_100000_ol_0_mul_1; Path=/; Domain=.mitre10.co.nz; secure
cf-cache-status: DYNAMIC
cf-request-id: 048e904aaa00005f4fb8a21200000001
expect-ct: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
server: cloudflare
cf-ray: 5c2ab6577a4c5f4f-LAS
content-encoding: gzip

View DNS Records

DNS Records DNS Resource Records associated with a hostname
Type Name Value Class TTL

Comments

mitre10.co.nz Stats By Traffic Tips Alexa Server Meta Authority Technologies Pagespeed Pagespeed Stats Social Domain Available
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